Multimedia Technologies in Innovative High Educational Establishments: Developing Intercultural Communicative Competence and New Levels of Competitiveness

By Liudmila Anfimova.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

In modern Russia high education must achieve new hypercompetitive levels, which are characterized by highly developed science technologies and innovations as well as globalization of knowledge. Hypercompetition is the possibility of innovative high educational establishments to meet the demands of the consumers of their services due to the implementation of innovative methods and the development of innovative activities of creative teams. It is impossible to achieve high competitive levels of education without the reformation of the work of foreign language teacher educators. Due to the global character of modern education we must admit that globalization of education is impossible without proper knowledge of foreign languages. So, if Russian universities want to stick to international standards and to compete with the renowned Harvard and Cambridge Universities we should implement innovative techniques and methods and technologies developed in the USA and Europe, particularly the Council of Europe, such as: European Language Portfolio, benchmarking, SWOT-analysis, R-A-C-E, PR-techniques and innovative e-Learning forms and models.Innovative high educational establishments guarantee competitiveness of cities and regions and attract not only large-scale businesses and enterprises but also talented youth. One of the priorities of the South Federal University activities is the popularization of the university and the achievement of global education standards. It’s impossible to do without promotion of plurilingualism.

Keywords: Hypercompetition, Multimedia Technologies, Competitiveness of High Education, Linguistic Competition, Innovations, Cultural Competence

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 1, pp.231-238. Article: Print (Spiral Bound). Article: Electronic (PDF File; 672.865KB).

Prof. Liudmila Anfimova

Post-Graduate Student, Translation Department, Pedagogical Institute, Southern Federal University, Rostov-on-Don, Rostov Region, Russian Federation

I’m a post-graduate student working for a Doctor’s degree at the Chair of Pedagogy and Associate Professor of the Chair of Linguistics of «Southern Federal University» Pedagogical Institute. I try to job-share, because I’m interested not only in the training of future interpreters as my chair belongs to Translation Dpt., but also in doing some research work. My research work concerns the following items: implementation of innovative techniques, methods and technologies developed in the USA and Europe, particularly the Council of Europe, such as: European Language Portfolio, benchmarking, SWOT-analysis, R-A-C-E, PR-techniques and innovative e-Learning forms and models. As for my work with undergraduates, I’m reading lectures devoted to the history and culture of the United Kingdom of Great Britain and the United States of America. I try to include some burning issues in my lectures – the roots of British and American cultures, gender issues in the UK and America today, the British way of life versus the Russian way of life and the like. You can find some more information about my research work following this link: http://rspu.edu.ru/pageloader.php?pagename=structure/university_departments/employees/linguistics/Anfimova

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