Organic Food Consumption in Greece: Values and Motives
The consumption of organic food is developing the last few years. The present paper analyzes the ethical values and other motives driving this change.
||Consumption, Organic Food, Motives, Values, Marketing
The International Journal of Interdisciplinary Social Sciences, Volume 1, Issue 5, pp.107-114.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.831MB).
George Frigkas was born in 1975 in Athens. He has studied Communication and Mass Media at Panteion University, Athens and graduated in 1997. In 2003 he has finished his PhD thesis entitled “Adaptations of Advertising and Marketing in the Network Society The Greek Case” in Panteion University. His academic interests include the topics of Mass Media and Communication, Advertising, Public Relations, Marketing, the Internet, ICT, Online Communities, the Diffusion of Innovation.
He has published essays in European editions, and has presented many papers in various international symposiums and refereed congresses and journals. He has worked in Advertising, Web Marketing, and Journalism and for the last 3 years he is teaching Internet Advertising and Marketing in Panteion University and Marketing in the Technical Institute of Athens. He has worked as editor in chief for the monthly magazine “e.Market” (Compupress S.A. Publications) and as an editor for the Greek newspaper “Ta Nea”.
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