Advertising and Sex in Romania: From Censorship to Mainstream

By Elena-Cristina Berariu and Adela Moraru.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Advertising is not just a means of conveying information about a product but most importantly, it can create emotions, especially sexual emotions in order to sell a product. However, both advertising and sex in Romania were subjected to communist censorship for many decades before they were liberated from any constraints in the 1990s, when they joined mainstream tendencies. This paper follows sex and advertising in this political context, as it unfolds in a women’s magazine in Romania, in an attempt to show to what extent the socialist ideology held back the development of advertising.

Keywords: Advertising, Sex, Women, Magazine

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 1, pp.177-184. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.041MB).

Elena-Cristina Berariu

Lecturer, Faculty of Geography, “Dimitrie Cantemir” University of Targu Mureş, Targu Mures, Mures, Romania

Adela Moraru

Lecturer, Faculty of Psychology, “Dimitrie Cantemir” University of Targu Mureş, Targu Mures, Mures, Romania


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