Images and Slogans: The Party’s Proposal to Society

By George Mavrogenis.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Slogans generally act as a condensed verbal statement of what the party is and what it stands for, while leaders can act as a personification of their party. The messages promoted by the slogans, when successfully combined with the message projected by the leader’s image, can formulate a symbolic system, constituting the party’s proposal to society. When this symbolic system leads a party to office, it can then be converted into a template for society’s interpretation of the current situation and into a reference base for future actions. The present research focuses on the Greek political scene from 1974 to the present day and examines the relationship that exists between the campaign slogans of the two office-seeking parties, the leaders who articulated them and the socio-political environment within which they developed.

Keywords: Political Communication, Elections, Politics, Greece

International Journal of Interdisciplinary Social Sciences, Volume 4, Issue 6, pp.175-186. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.206MB).

Dr. George Mavrogenis

Part-Time Lecturer, Department of International and European Studies, University of Piraeus, Athens, Greece

Received Bachelor Degree in Political Science and Public Administration at the University of Athens (1990). Masters of Arts, in Mass Communications Policies, City University, London (1992). PhD at Athens University, Department of Communication and Media Studies (2000). Since 2004 he is teaching International Political Communication, as a part time lecturer at the University of Piraeus. Current research interests: leader’s role in political communication, cultural effects of modern political communication, the role of global media in international affairs, mass media and environmental policies.


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