Slogans generally act as a condensed verbal statement of what the party is and what it stands for, while leaders can act as a personification of their party. The messages promoted by the slogans, when successfully combined with the message projected by the leader’s image, can formulate a symbolic system, constituting the party’s proposal to society. When this symbolic system leads a party to office, it can then be converted into a template for society’s interpretation of the current situation and into a reference base for future actions. The present research focuses on the Greek political scene from 1974 to the present day and examines the relationship that exists between the campaign slogans of the two office-seeking parties, the leaders who articulated them and the socio-political environment within which they developed.
|Keywords:||Political Communication, Elections, Politics, Greece|
Part-Time Lecturer, Department of International and European Studies, University of Piraeus, Athens, Greece
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