Exploring a Discipline’s ‘Public Face’: A Primer on Researching Media Representations in the Social Sciences

By Roy F. Fox.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Researching media literacy (defined here as how people interact with the electronic messages of popular culture) is one of the most important and intriguing intellectual experiences available to scholars, regardless of their disciplinary home; regardless of whether they consider themselves to be “text dominant” or “media dominant,” since imagery-laden electronic media and print reach into every corner of every discipline. This paper provides specific advice and directions for researchers who wish to funnel their previous disciplinary experiences in a new direction. This “primer” focuses on how professionals can begin their inquiry into the products and processes of electronic media messages that affect the public’s understanding of the social sciences.

Keywords: Media Literacy, Cultural Studies, Qualitative Research, Social Sciences, Language

International Journal of Interdisciplinary Social Sciences, Volume 4, Issue 3, pp.211-226. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.173MB).

Dr. Roy F. Fox

Professor of English Education and Director, Lewis & Clark Center for Integrated Learning, Language, Society, & Culture, Department of Learning, Teaching, & Curriculum, College of Education, University of Missouri, Collumbia, Missouri, USA

Roy F. Fox serves as Professor of English Education in the Department of Learning, Teaching, & Curriculum at the University of Missouri, where he also directs the Missouri Writing Project, a site of the National Writing Project. For seven years, he served as Department Chair. His research focuses on the teaching and learning of writing, as well as media literacy. In addition to numerous chapters and articles, Fox is the author of several books, including Images in Language, Media, & Mind; Harvesting Minds: How TV Commercials Control Kids; and MediaSpeak: Three American Voices. Fox is the founder of The Lewis & Clark Center for Integrated Learning; the Mizzou Men for Excellence in Elementary Teaching (MMEET) Program, which seeks to recruit and develop high-caliber male elementary teachers; and The Missouri English Language Development Institute. In 2007, Fox created and organized an international conference, Literacies of Hope: Making Meaning across Boundaries, in Beijing, Peoples’ Republic of China. He has received the Maxine Christopher Shutz Award for Distinguished Teaching and the William T. Kemper Fellowship for Teaching Excellence.


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