Rethinking the Dominant Coalition in Light of Contemporary Sociological Theory: Implications for Public Relations

By Dustin Supa.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Public relations researchers have long focused on the idea of belonging to the dominant coalition, that is, the decision-makers within an organization, as a necessary construct of effectively completing their roles. This paper reexamines the dominant coalition within an organization in light of contemporary sociological thought, and therefore reexamines the role that public relations practitioners play outside of a presupposed hierarchy of power within organizations. It concludes that new theory and practice needs to be established in public relations to answer the contemporary social order, both within organizations and society.

Keywords: Contemporary Social Philosophy, Public Relations, Dominant Coalition

International Journal of Interdisciplinary Social Sciences, Volume 4, Issue 3, pp.17-24. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.119MB).

Dr. Dustin Supa

Assistant Professor, Journalism, Ball State University, Muncie, Indiana, USA

Dr. Supa earned his Ph.D in Communication at the University of Miami and currently is an Assistant Professor at Ball State University in Muncie, Indiana. Dr. Supa’s primary research interests are in the fields of public relations, media relations, and contemporary social philosophy in the field and production of public relations.


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