While corporate social responsibility (CSR) has traditionally been the domain of the corporate sector, recognition of the growing significance of the Small and Medium Sized Enterprise (SME) has led to an emphasis on their social and environmental impact, illustrated by an increasing number of initiatives aimed at engaging them in the CSR agenda. CSR has been largely associated with large companies while SMEs have received less attention in this area, especially in developing countries. This study aims to emphasise how the CSR concept is perceived by the Romanian SMEs, explore the awareness and identify the most common practices, if any. Thirty five SMEs from the Romanian Arges county randomly selected were interviewed using qualitative methods (focus group) and individual observation. The findings showed that all the companies have been engaged in socially responsible activities but only a small number of SMEs acknowledged explicitly having been involved and adopted a conscious responsible behaviour towards business sustainability, growth and society. None of the SMEs interviewed had a social report or any other form of reporting. In terms of the main domains for social involvement, this varies from one SME to the other based on their field of activity but most of them tended to engage towards the educational component. The study aims to draw attention on the potential of CSR practices among the SMEs in order to create positive change in an emergent environment with a view to business sustainability and growth.
|Keywords:||Corporate Social Responsibility, Social Involvement, SMEs|
Assistant Professor, Faculty of Business Management and Marketing, Constantin Brancoveanu University, Pitesti, Arges, Romania
Postgraduate Student, MPA Programme, London School of Economics and Political Science, London, UK
Lecturer PhD, Faculty of Finance, Constantin Brancoveanu University, Pitesti, Arges, Romania
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