This exploratory study investigates the extent to which Australian Businesses contribute to alleviating poverty in the Asia Pacific region. Regions that are considered as developing nations and in which Australian business claim to have contributed to alleviating poverty include: Cambodia, Vietnam, Malaysia and India. From a study carried out by McKeon ((2007), the following Australian businesses are noted as engaged in issues of poverty alleviation: Australian and New Zealand (ANZ) bank in Cambodia, Oxiana in Laos, Bluescope Steel in Vietnam, MYOB in Malaysia and Macquarie Bank in India. The purpose of the study is to investigate the extent to which these Australian businesses claim to have contributed to alleviating poverty in their respective Asia Pacific regions. The measure and scope of poverty alleviation will be determined using an integrated framework which includes; alignment with the Millennium Development Goals (MDG), Bottom of the Pyramid theory and Sustainability theory (Triple Bottom Line, TBL). Content analysis will be used as a research method to investigate the commitment of Australian firms to poverty alleviation and the data will be taken from annual reports and special purpose sustainability reports from the following businesses; ANZ Bank, Oxiana, Bluescope Steel, MYOB, and Macquarie Bank. Measuring the extent to which these companies adhere to the MDG is considered as one measure of their role in alleviating poverty in the regions that they service. The study evaluates businesses contribution and effort to fighting poverty using Bottom of the Pyramid (BOP) markets and sustainable development (Triple Bottom Line, TBL) theories to determine the level of corporate success in its fight against poverty. The MDG aligns with these theories providing an integrative framework for systematic measure of the extent and success (or not) that these Australian businesses play in alleviating poverty. The major contribution of this study is to investigate the extent that Corporate Australia takes in alleviating poverty within the Asia Pacific Region.
|Keywords:||Poverty Alleviation, Sustainable Development, Sustainability|
Senior Lecturer, Flinders Business School, Flinders University of South Australia, Adelaide, South Australia, Australia
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