Audience Segmentation of Bosnian Refugees’ Psychological Health

By Ajlina Karamehic-Muratovic, Wai Hsien Cheah, Hisako Matsuo and Alma Poljarevic.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This study explored whether and how demographic variables, personality traits, personal and social communication, and environmental factors contribute to identifying sub-groups of refugees' psychological health. In a sample of 310 Bosnian refugees in a Midwestern city in the United States, we identified how distinct subgroups of refugees differing in psychological health were defined by the above variables. SPSS Answer Tree 3.1 was used to analyze the data. A classification-tree analysis identified 12 distinct groups that were homogenous with respect to psychological health. These groups ranged in size from 26 to 181 members, with mean psychological health ranging from 3.33 to 4.29 on a 1-5 Likert-type scale. Results indicated that personal communication, personality traits and environmental factors distinguished sub-groups of refugees' psychological health. This research has implications for agencies and organizations serving refugees and interventions targeting displaced individuals.

Keywords: Refugees, Audience Segmentation, Intercultural Communication, Psychological Health

International Journal of Interdisciplinary Social Sciences, Volume 3, Issue 10, pp.11-22. Article: Print (Spiral Bound). Article: Electronic (PDF File; 674.349KB).

Dr. Ajlina Karamehic-Muratovic

Research Assistant Professor, Child and Family Mental Health Services, Missouri Institute of Mental Health, University of Missouri, Saint Louis, Missouri, USA

Ajlina Karamehic-Muratovic, Ph.D., is a Research Assistant Professor at the Missouri Institute of Mental Health, University of Missouri School of Medicine, Columbia. Her background is in Health Communication, especially as relevant to minority populations and communities. She has experience in evaluation on large and nationally funded grants, as well as in substance abuse prevention, cancer prevention, and culturally appropriate interventions.

Dr. Wai Hsien Cheah

Assistant Professor, Department of Speech Communication, Southern Illinois University Edwardsville, Edwardsville, IL, USA

Dr. Hisako Matsuo

Associate Professor, Department of Research Methodology, Saint Louis University, Saint Louis, MO, USA

Alma Poljarevic

Graduate Research Assistant, Department of Research Methodology, Saint Louis University, Saint Louis, MO, USA


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