Fairness Creams and the Metrosexual: Analyzing the Discourse of Male Sexuality as Played Out in the Indian Media

By Srilakshmi Ramakrishnan.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

This paper interprets the discourse of male sexuality in India through a discourse analysis of advertisements. The goal is to interpret the intertwining of preferred skin color with sexual desirability.

Keywords: Metrosexuality, Fairness Creams, India, Discourse Analysis, Multimodality

The International Journal of Interdisciplinary Social Sciences, Volume 1, Issue 3, pp.49-56. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.886MB).

Ms. Srilakshmi Ramakrishnan

Srilakshmi is currently working on her dissertation. Her research involves a multimodal discourse analysis of print advertisements from Indian magazines. Her research interests include discourses of gender, sexuality and identity.


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