Illuminating the Green Movement: An Agent-based Model for Green and Non-green Consumption in the United States

By Ilana Boivie and C. Meghan Starbuck.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

In this agent-based model, we attempt to simulate the differences between two types of consumer agents: environmentally conscious (“green”) consumers and non-environmentally conscious (“non-green”) consumers. Specifically, we aim to show how differences in the social networks to which the agents belong change consumer preferences and purchasing patterns and the resulting manufacturing decisions of producers. Quantities produced and prices of goods are determined based on the quantities demanded. Results show that green social networks are much stronger than non-green social networks, and green demand is larger than non-green demand for most of the simulation. Production, however, does not take these demand patterns into account, as non-green production is greater than green production through the entire simulation. These results are discussed.

Keywords: Agent-based Model, Climate Change, Economic Effects, Environmental Economics, Global Warming, Greenhouse Gas Emissions, Simulation Model, Social Capital, Social Networks

International Journal of Interdisciplinary Social Sciences, Volume 3, Issue 6, pp.121-128. Article: Print (Spiral Bound). Article: Electronic (PDF File; 678.516KB).

Ilana Boivie

Graduate Research Assistant, Department of Economics, College of Business Administration and Economics, New Mexico State University, Las Cruces, New Mexico, USA

Ilana Boivie received a Master of Arts degree in Economics, with a concentration in Econometrics and Experimental Statistics, from New Mexico State University in August 2008.

Dr. C. Meghan Starbuck

Assistant Professor of Economics, Department of Economics, College of Business Administration and Economics, New Mexico State University, Las Cruces, New Mexico, USA

Dr. C. Meghan Starbuck is an Assistant Professor of Economics at the College of Business, Economics, and International Business at New Mexico State University.

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