Factors Influential in Consumers’ Furniture Selection and their Preferences regarding Product Features

By Hülya Öztop, Sibel Erkal and Gulay Gunay.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

A consumer chooses furniture to match a lifestyle; comfort is an important factor, but so are the time, energy and money spent on making such choice. To meet the expectations and needs of individuals and families; furniture usability, durability, appropriateness, comfort, flexibility, exposure time as well as the price and cost of maintenance must be taken into consideration. This study was designed and carried out to determine which factors determined the furniture preferences of consumers and what were the most preferred furniture features. Six hundred and thirty-four of 5 thousand and fifty-eight married people working in the Campuses of Hacettepe University (Ankara, Turkey) were selected for the study using the systematic sampling method. SPSS 11.5 program was used to analyze the data obtained at the end of the study.
Among the factors influential in consumers’ selection of furniture, the average score of the durability factor was found to be high for both genders. Similar results were obtained when the situation was examined by considering education level. Regarding the preferences of consumers regarding living room, dining room and bedroom furniture features; the average score of the durability factor was found to be high for both men and women. At all education levels, the average scores of durability and economy factors regarding the preferences about living room furniture features were equal and the highest; whereas, the average scores of aesthetics for dining room furniture and durability for bedroom furniture were found to be the highest among all average scores.

Keywords: Consumer Preferences, Furniture Selection, Furniture Product Features

International Journal of Interdisciplinary Social Sciences, Volume 3, Issue 6, pp.23-34. Article: Print (Spiral Bound). Article: Electronic (PDF File; 631.568KB).

Dr. Hülya Öztop

Instructor, Department of Family and Consumer Sciences, Faculty of Economics and Administrative Sciences, Hacettepe University, Ankara, Sihhiye, Turkey

Dr. Hulya Oztop is an instructor of Family and Consumer Sciences at Hacettepe University Faculty of Economics and Administrative Sciences. She teaches in the undergraduate and graduate programs in the areas of Family and Consumer Sciences, Housing Physical Environment Arrangement, Household Equipment. Dr. Oztop’s research interests include Family Life Education, Elderly and Family Relations, Consumer Education. She has published in a variety of social science journals, including Social Behavior and Personality an International Journal, Journal of Qafqaz University, Kadın/Women 2000, Turk Geriatri Dergisi, Egitim ve Bilim Dergisi, Yaslı Sorunları Arastırma Dergisi, Aile ve Toplum Dergisi.

Prof Sibel Erkal

Associate Professor, Department of Family and Consumer Sciences, Faculty of Economics and Administrative Sciences, Hacettepe University, Ankara, Sihhiye, Turkey

Dr. Sibel Erkal is a Associate Professor of Family and Consumer Sciences at Hacettepe University Faculty of Economics and Administrative Sciences. She teaches in the undergraduate and graduate programs in the areas of Family and Consumer Sciences, Individual and Community Health, Housing and Health. Dr. Erkal’s research interests include Hygiene in home and institutions, home accidents, housing and health, housekeeping. She has published in a variety of social science journals, including The Turkish journal of Pediatrics, Social Behavior and Personality an International Journal, Journal of Safety Research, Saglık ve Toplum Dergisi, Saglık Dergisi, Hacettepe Universitesi Sosyolojik Araştırmalar e-dergi, Saglık Idaresi Dergisi, Egitim ve Bilim Dergisi, Yeni Tip Dergisi. She worked as a Visiting Associate Professor at Minnesota University (ABD), School of Public Health, Department of Environmental Health Sciences on 9th August-19th December 2006.

Dr. Gulay Gunay

Family and Consumers Sciences Department, Hacettepe University, Ankara, Sihhiye, Turkey

Dr. Gulay Gunay was born in Germany at 1975. She was a Research Assistant of Family and Consumer Sciences at Hacettepe University Faculty of Economics and Administrative Sciences (1996–2006). She teaches in the undergraduate programs in the areas of Computer Education, Fiber Technology. Dr. Günay’s research interest include, preretirement planning, post retirement life, consumer education, ageing and family, older persons and home accidents, violence against women and girls. She has published in a variety of social science journals, including educational gerontology, saglik ve toplum dergisi, Hacettepe Universitesi Sosyolojik Araştirmalar e-dergi, Journal of Qafqaz University.

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