CSR and environmental consciousness (EC) has become crucial for the humanities problem of free growth and development. However, are the main drivers of Society, the entrepreneurs aware of its importance? What efforts are they making in this regard that expresses adequately their commitment to the cause? The SME sector constitutes the largest employing sector in any country, be they developed or developing. Since greater emphasis given on performance in SMEs provided with the restricted manpower and low levels of profits, CSR and environment were not of their immediate concern as it would not seen as adding value to their profitability in short run. They also try to compromise on ethics in many situations. It is presumed that one with CSR and environment consciousness would not compromise on ethics, which is a more fundamental issue of business and life. Hence, a study of this is important for policy makers of government involved with the development of this sector and large corporate entities procuring from this sector. A few of the large sector enterprises are already assessing these commitments in their rating system of SME to empower (coerce) them into greater levels of social responsibilities. Efforts are made to study a few SME units in the region with regards to their behavior and future plan towards CSR and environmental consciousness (EC).
|Keywords:||Corporate Social Responsibility, Environment Consciousness, SME Sector|
Specialist in Marketing, Faculty of Management, Multi Media University, Cyberjaya, Selangor, Malaysia
Lecturer, Faculty of Management FOM, Multimedia University (MMU), Selangor, Malaysia
Lecturer, Faculty of Accountancy and Management, University Tunku Abdul Rahman (UTAR), Selangor, Malaysia
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