Corporate Social Responsibility (CSR) and Environmental Consciousness of the SME Sector in Malaysia

By M. V. Shetty, Santhi Ramanathan and Jayamalathi Jayabalan.

Published by The International Journal of Interdisciplinary Social Sciences

Format	Price
Article: Print	$US10.00
Article: Electronic	$US5.00

CSR and environmental consciousness (EC) has become crucial for the humanities problem of free growth and development. However, are the main drivers of Society, the entrepreneurs aware of its importance? What efforts are they making in this regard that expresses adequately their commitment to the cause? The SME sector constitutes the largest employing sector in any country, be they developed or developing. Since greater emphasis given on performance in SMEs provided with the restricted manpower and low levels of profits, CSR and environment were not of their immediate concern as it would not seen as adding value to their profitability in short run. They also try to compromise on ethics in many situations. It is presumed that one with CSR and environment consciousness would not compromise on ethics, which is a more fundamental issue of business and life. Hence, a study of this is important for policy makers of government involved with the development of this sector and large corporate entities procuring from this sector. A few of the large sector enterprises are already assessing these commitments in their rating system of SME to empower (coerce) them into greater levels of social responsibilities. Efforts are made to study a few SME units in the region with regards to their behavior and future plan towards CSR and environmental consciousness (EC).

Keywords:	Corporate Social Responsibility, Environment Consciousness, SME Sector

International Journal of Interdisciplinary Social Sciences, Volume 3, Issue 4, pp.185-196. Article: Print (Spiral Bound). Article: Electronic (PDF File; 690.876KB).

Dr. M. V. Shetty

Specialist in Marketing, Faculty of Management, Multi Media University, Cyberjaya, Selangor, Malaysia

Prof. Dr M.V.Shetty is a Specialist in Marketing in MMU, Cyberjaya, Malaysia. With the experience gained of over 3 decades as adviser to SMEs and banks, he felt that this is an important topic to be deliberated and brought into attention of the authorities. He invites first hand experiences so that the same may be incorporated in future related paper containing a diagnostic plus assessment model.

Santhi Ramanathan

Lecturer, Faculty of Management FOM, Multimedia University (MMU), Selangor, Malaysia

Ms Santhi Ramanathan is a full time lecturer in MMU, Cyberjaya, Malaysia. She is currently pursuing her PhD, keen in working on research and conferences related to management and economics.

Ms Jayamalathi Jayabalan

Lecturer, Faculty of Accountancy and Management, University Tunku Abdul Rahman (UTAR), Selangor, Malaysia

Ms Jayamalathi Jayabalan is a full time lecturer in UTAR, Malaysia. She is currently pursuing her PhD, keen in working on research and conferences related to CSR and EC.

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