It is proposed that a communication approach to the construction and interpretation of health messages is useful to the fields of health promotion, health education and health literacy. The social emphasis of a communication approach can complement a medical model based on health and disease and provide another framework for implementation and evaluation of messages. A communication approach also incorporates alternative modes of communication, such as electronic and non-print media which can form part of construction of successful health messages.
|Keywords:||Health Communication, Health Promotion, Health Literacy|
University lecturer, Division of Education, Arts and Social science, University of South Australia, Adelaide, South Australia, Australia
There are currently no reviews of this product.Write a Review