This paper seeks to deconstruct the concept of political correctness (PC). Evidence is produced to suggest that PC is routinely drawn upon in the media as an interpretive framework. It is argued that this framework resonates with many readers. The hegemonic position of what is labelled an anti-PC discourse, it is argued, can in turn encourage a perception that issues relating to equality and diversity issues are at best trivial and at worst a minefield to be steadfastly avoided. The paper critically challenges this anti-PC discourse and puts forward an explanation for its ascendancy.
It is not possible to reclaim the concept because of the negative connotations of PC. We need therefore to be reflexive and move beyond political correctness.
|Keywords:||Equality, Diversity, Political Correctness, Racism, Ideology, Discourse|
Professor of Sociology, School of Social Sciences, University of Northampton, Northampton, Northamptonshire, UK
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