Globalizaton Versus Glocalization of Business Practices in Latin America

By Carlos J. Alsua.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

This paper proposes the term Globalizaton of Business Practices to embrace the implementation of practices that help an organization compete in global markets while adapting to the local cultural needs of the employees. When global business practices (for example, those developed in the US and Canada) are localized to the Latin America context, they are implemented more successfully because they are more meaningful to Latin Americans, and therefore more psychologically empowering. Consequently, any imported business practices that do not fit with the Latin American cultural value of vertical-collectivism will be disempowering and will likely elicit opposition and decrease performance.

Keywords: Globalization, Empowerment, Latin America

The International Journal of Interdisciplinary Social Sciences, Volume 2, Issue 4, pp.465-470. Article: Print (Spiral Bound). Article: Electronic (PDF File; 547.645KB).

Dr. Carlos J. Alsua

Assistant Professor, College of Business and Public Policy, University of Alaska Anchorage, Anchorage, Alaska, USA

Dr. Carlos Alsua is an Assisntant Professor at the University of Alaska Anchorage. His interests include cross-cultural issues, goal orientation, leadership and intrinsic motivation in an international context, and the implementation of managerial practices in developing economies. Dr. Alsua has worked as for several public and private organizations in over four continents organizations. His research appears in academic and practitioner journals and in several national and international conferences.


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