Understanding the Motives of Sport Tourists Attending an Event in Lake Kenyir Malaysia

By Aminuddin Yusof and Parilah M. Shah.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

This study attempts to explore the motives of visitors attending a sport tourist event in Lake Kenyir, Malaysia. Using a quantitative research approach, data were collected from 400 subjects using the Leisure Motivation Scale developed by Ragheb and Beard (1983). This study examined the motives of tourists in terms of the following dimensions : intellectual (the extent to which an individual is motivated to travel to be involved in activities such as exploring, discovering or creating), social ( the extent to which an individual travels because of the need for friendship and interpersonal relationships), competence-mastery ( the extent to which an individual engages in tourism activities that is challenging, achievement-oriented or competitive in nature), and stimulus-avoidance (the extent to which an individual needs to escape and get away form over-stimulating situations).The results indicate that visitors are comprised of two groups of individuals : active and passive sport tourists. Factors such as competence mastery and intellectual factors were discovered to be significant variables which motivate people to seek active sport-oriented vacations. On the other hand, passive sport tourists are motivated by social factors and the need to escape from over stimulating situations. Implications of the findings for researchers and tourist managers are presented.

Keywords: Sport Tourism, Travel Motivations, Tourist Profiles

The International Journal of Interdisciplinary Social Sciences, Volume 2, Issue 1, pp.275-280. Article: Print (Spiral Bound). Article: Electronic (PDF File; 497.979KB).

Dr. Aminuddin Yusof

Lecturer, Faculty of Educational Studies, University Putra Malaysia, Serdang, Selangor, Malaysia

Dr. Aminuddin Yusof is an Associate Professor at the Faculty of Educational Studies, University Putra Malaysia. In 2004, he was seconded for service at the university’s Sports Academy. Dr. Aminuddin Yusof received his tertiary education in the United States; his B.A. from Wilmington College, his M.A. from University of Illinois at Urbana Champaign, and his Ph.D. from the University of Connecticut. His areas of expertise are Sport Management, Sport Tourism, and Sport and Tourism Communication. He has several research publications that have been presented both locally and internationally.

Dr. Parilah M. Shah

Lecturer, Faculty of Education, National University of Malaysia, Bangi, Selangor, Malaysia

Dr. Parilah M. Shah is a lecturer at the Faculty of Education, National University of Malaysia. She obtained her M.A. and Ph.D. from the University of Connecticut, USA. Her research interests are second language acquisition, reading, teaching of English to speakers of other languages, and bilingual-bicultural education. She has presented several papers at both the national and international levels and has several publications in areas related to second language acquisition and learning.

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2011/12/29
By Patricia Karen Johnson

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