Paradise is Just Two Clicks Away: The Imaginary of Nature that Emerges from Digital Trash

By Marie Louise Conilh de Beyssac and Maria Inácia D’Avila Neto.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This article explores the imaginary of Nature depicted by Brazilians who post videos on YouTube. Research points to the expression of an idealized Nature, in a kind of narrative that reveals a mythical structure. Images of Nature produced and shared among YouTube users seem to be “crystallized” in a time and space “suspended” from here and now. They reveal a Nature that belongs equally to all four corners of the Earth and does not “evolve,” as if it were “sacred” or “enchanted.” Images at each level of the video narratives studied, as in a fractal structure, reflect an overwhelmingly powerful and untouchable Nature in its infinite cycle of renewal. In this empirical study, that covered a total of 1 hour and 27 minutes of visual narratives, 17 videos of different durations were analyzed using the theoretical background for the imaginary of Gilbert Durand (1999). The selection of the videos was found in the playlists of YouTube using the search word “Nature” and the settings for “Portuguese-speaking” and “Brazil region.”

Keywords: Nature, Imaginary, Video, Photography, YouTube, Internet, Media and Cultural Studies

International Journal of Interdisciplinary Social Sciences, Volume 6, Issue 12, pp.45-56. Article: Print (Spiral Bound). Article: Electronic (PDF File; 5.346MB).

Marie Louise Conilh de Beyssac

Collaborating Researcher, Laboratory of Images, EICOS Program, Universidade Federal do Rio de Janeiro, Rio de Janeiro, Brazil

Marie Louise Trindade Conilh de Beyssac received her PhD in psychosociology at the Universidade Federal do Rio de Janeiro (UFRJ), in the Program EICOS Psychosociology Communities and Social Ecology. She is currently a postdoctoral researcher in Program PNPD\CAPES and is an associate researcher in the Image Laboratory, where she has been developing research on images of nature and digital mobilization on environmental issues. She is a board member and newsletter editor at International Sociological Association (ISA) Research Committee on Sociotechnics-Sociological Practice RC26.

Prof. Maria Inácia D’Avila Neto

Chair Professor, Psychology Department, Universidade Federal do Rio de Janeiro, rio de janeiro, Brazil

Maria Inácia D’Avila-Neto is a full Professor at the Institute of Psychology of the Universidade Federal do Rio de Janeiro (UFRJ). She received her PhD in social psychology at University of Paris VII. She acts as an UNESCO consultant and coordinates a UNESCO CHAIR ON SUSTAINABLE DEVELOPMENT, that is located in Program EICOS\UFRJ. She is a guest teacher in Ecole des Hautes Etudes en Sciences Sociales, Paris, and at University of Lille3, alongside others. She has published books and articles in many languages. She is board member at Research Committee on Sociotechnics-Sociological Practice RC26.


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