Mobile Screens and Future Story-worlds: Film in the Age of Mobile Platforms and Cross-media Storytelling

By Susan Luckman.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

The global film industry, and, in particular, vulnerable national cinemas (including those of Australia, France and Canada), fear the shifts in both media production and recreational time spent online which are being signalled by user-generated content sites such as YouTube, My Space, FaceBook, and Second Life. In their desire to stay ahead of the game, some content producers have seized upon mobile phones as a means to access the sought after youth market for drama content. Certainly, the up-take of mobile content by young consumers in markets such as Japan and South Korea is seen as a signalling the potential for future possibilities for digital content. This article examines the ways in which mobile phone content is viewed as offering new distribution possibilities to marginal national cinemas, and the likelihood of this dream being realised when viewed against actual consumer behaviour. It concludes by arguing that when looking to the possibilities of new media for market growth and adaptation, the future of the global film industry lies in the bigger picture of interactivity and multi-platform delivery provided by convergent digital media, rather than putting all its eggs in the basket of a single technology seen as providing a new outlet for ‘business as usual’.

Keywords: Digital Content, Film, Digital Distribution, Mobile Content, Mobile Phones

International Journal of Interdisciplinary Social Sciences, Volume 6, Issue 8, pp.93-112. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1022.098KB).

Dr. Susan Luckman

Senior Lecturer, School of Communication, International Studies and Languages, University of South Australia, Adelaide, Australia

Dr. Susan Luckman is Portfolio Leader: Research and a Senior Lecturer in the School of Communication, International Studies and Languages at the University of South Australia who teaches and researches in the fields of media and cultural studies. She is a foundation member of the ARC Cultural Research Network; co-edited the anthology on creative music cultures and the global economy (Sonic Synergies, Ashgate 2008); and is the author of numerous book chapters, peer-reviewed journal articles and government reports on creative cultures and industries. Susan is an interdisciplinary cultural studies scholar whose work is concerned with how place is an agent in cultural practice. Using mostly interview and ethnographic methodologies, her research has explored the intersections of place and culture in relation to dance music cultures, new media use, creative and cultural industries, the socio-political effects of media representation, and attitudes to higher education participation.

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