This paper presents a student concept mapping guide as a template for use in an undergraduate management course, specifically business communication. This course covers theory and practice in business communication as it relates to individuals, small groups, and organizations, as well as basic concepts for understanding effective communications (oral and written) in a business environment.
While the student guide is customized to a business communication course, instructional design strategy, form, and content guidelines lay the groundwork to ensure the desired instructional message is communicated. The guide draws on the elements of instructional design developed by Kemp etal. (1995), interwoven with form, content, and guidelines from Ditson etal. (1998) and Maas and Leauby (2005).
Concept mapping is a profoundly enriching learning tool that externalizes, through drawing and diagrams, the mental connections and association patterns a student makes on knowledge learned (Angelo & Cross 1993). It is well-entrenched across a wide range of disciplines as an innovative learning tool to improve students’ abilities to think in more holistic terms.
|Keywords:||Business Communications, Concept Mapping, Innovative Pedagogy|
Assistant Professor, Department of Accounting, Finance, and Economics, College of Business Administration, Winthrop University, Rock Hill, South Carolina, USA
Assistant Professor / Director of Student Professional Development, Department of Management, College of Business Administration, Winthrop University, Rock Hill, South Carolina, USA
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