The Development of a Student Concept Mapping Guide for Business Communications

By Jayne Maas and Barbara Burgess-Wilkerson.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper presents a student concept mapping guide as a template for use in an undergraduate management course, specifically business communication. This course covers theory and practice in business communication as it relates to individuals, small groups, and organizations, as well as basic concepts for understanding effective communications (oral and written) in a business environment.
While the student guide is customized to a business communication course, instructional design strategy, form, and content guidelines lay the groundwork to ensure the desired instructional message is communicated. The guide draws on the elements of instructional design developed by Kemp etal. (1995), interwoven with form, content, and guidelines from Ditson etal. (1998) and Maas and Leauby (2005).
Concept mapping is a profoundly enriching learning tool that externalizes, through drawing and diagrams, the mental connections and association patterns a student makes on knowledge learned (Angelo & Cross 1993). It is well-entrenched across a wide range of disciplines as an innovative learning tool to improve students’ abilities to think in more holistic terms.

Keywords: Business Communications, Concept Mapping, Innovative Pedagogy

International Journal of Interdisciplinary Social Sciences, Volume 6, Issue 5, pp.215-226. Article: Print (Spiral Bound). Article: Electronic (PDF File; 2.014MB).

Dr. Jayne Maas

Assistant Professor, Department of Accounting, Finance, and Economics, College of Business Administration, Winthrop University, Rock Hill, South Carolina, USA

Dr. Maas is an assistant professor of accounting in the College of Business Administration at Winthrop University. Her research interests revolve around concept mapping, utilizing the skill in accounting, and extending the use of the knowledge to other business courses.

Dr. Barbara Burgess-Wilkerson

Assistant Professor / Director of Student Professional Development, Department of Management, College of Business Administration, Winthrop University, Rock Hill, South Carolina, USA

Dr. Burgess-Wilkerson is an assistant professor of management and the director of student professional development at The College of Business Administration at Winthrop University. Her research interests include concept mapping, emotional intelligence, workforce readiness and business communications.

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