At what Point is a Pizza no Longer a Pizza or a Book no Longer a Book? A Look at how new uses for Traditional Genres are Redefining Audience Expectation
In today’s world, communication options are rife in sender selection and audience delivery. This paper focuses on how the scope of content/medium pairings must be further explored in Technical and Professional Communication studies to include some of the nontraditional uses of messages before we can begin to understand how irregular pairings might influence message interpretation. This informal, observational study shows how traditional genre pairings can no longer be counted upon in their entirety as genre bellwethers for gauging audience comprehension.
||Media Studies, Genre Studies, Audience, Communication
International Journal of Interdisciplinary Social Sciences, Volume 6, Issue 4, pp.25-34.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 744.984KB).
Instructor, Department of Technology Systems, East Carolina University, Greenville, NC, USA
My teaching history includes four years teaching undergraduate and graduate-level courses in technical and professional communication practices. These courses involve a theoretical and practical assessment of language usage as it is understood through existing and emerging media, and through social contexts. My primary research area is in the application and reception of nontraditional content/medium pairings. Particularly, my interests are in how government and workforce cultures use media to shape, modify, or reform both internal and external practices; the material history of texts; and reader/artifact relationships. In writing my dissertation I explored how the Declaration of Independence, as a new genre in political discourse, influences global relations. Beyond the dissertation and classroom, I am active within the local community. My involvement includes appointments to the planning board, zoning board of adjustment, and chamber of commerce. I’m currently working with our colonial history museum on a book preservation project.
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