Our paper shares some of the cross-cultural, cross-disciplinary initiatives in which we combined learning with meaningful, globally-shared concerns. Some of the social problems addressed in our efforts – particularly Alzheimer’s and elderly care, blind and visual impairments, and anorexia and other eating disorders -- used entrepreneurial principles to organize, create, and manage projects to contribute to social change. Other projects looked at potential solutions for embracing divergent backgrounds, points-of-view, and disabilities in organizational workplaces. We empowered students to become change agents in these regards. Because students bring myriad ideas, opinions, backgrounds, experiences, and values, we encouraged them to use and embrace the power of personal experience and give those experiences broader meaning in developing campaigns that were meaningful to all members of the diverse groups. We facilitated students’ ability to believe and to see that ideas often do become reality with profound, long-term consequences.
|Keywords:||Social Responsibility, Public Relations, Multidisciplinary, Multicultural, Shared Knowledge, Globalization, World Social Concerns, Community Service, Service-learning, Shared Values, Empowerment, Social Change, Social Justice, Change Agents|
CEO, Marketing Communication Mix, Florence, Italy
Associate Professor of Public Relations, Rochester, New York, USA
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