Privacy Challenges in Contemporary Social Web

By Peter Géczy, Noriaki Izumi and Kôiti Hasida.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

World wide web has been progressively evolving to a large-scale social medium platform. Web technologies have advanced to enable multimodal social interactions. With expanding interaction modalities and applications, elucidations of human interactions in web-based environments have been gaining importance in both research and commerce. Numerous technologies and methods for collecting sensitive user data, ranging from basic personal data to extensive behavioral and interaction characteristics of individuals and groups, have been developed. The data is used for constructing detailed profiles containing personally identifiable information, interaction histories, and behavioral features. The profiles have various commercial uses; from personalization of web interfaces, to behaviorally targeted advertising, to exploitation of users. Large pools of sensitive data and expanding social dimensions of web present numerous privacy threats, concerns and challenges. Challenging issues span from social throughout legal to technological aspects of social web. Despite the importance of the matter, rigorous interdisciplinary academic investigations are scarce. This study attempts to fill the gap in multidisciplinary elucidation of privacy challenges at the intersections of contemporary technological enablers, expanding social web principles, and legislative measures.

Keywords: Privacy, Data Protection, Privacy Legislation, Social Web, Social Networks, World Wide Web, Web Technologies, Human-web Interactions, Automated Data Acquisition

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 10, pp.143-154. Article: Print (Spiral Bound). Article: Electronic (PDF File; 914.805KB).

Dr. Peter Géczy

Senior Researcher, Social Intelligence Technologies Research, Center for Service Research, National Institute of Advanced Industrial Science and Technology (AIST), Tokyo, Japan

Peter Géczy’s interdisciplinary research interests encompass domains of technology management, knowledge management and engineering, social intelligence technologies, services, data and web mining, human interactions and behavior in digital environments, information systems, and artificial intelligence. Dr. Géczy has been serving on various professional committees, editorial boards, and has been a distinguished speaker in academia and industry.

Dr. Noriaki Izumi

National Institute of Advanced Industrial Science and Technology (AIST), Tokyo, Japan

Dr. Kôiti Hasida

National Institute of Advanced Industrial Science and Technology (AIST), Tokyo, Japan


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