Is the Interpretation of Dreams the Royal Road to the Knowledge of the Unconscious Activities of the Consumer Mind? The Interdisciplination of Freud's Theory of the Unconscious

By Marina Helou and Mammy Helou.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Dreams have meaning, as such, they are not just the random firing of the brain. This goes in line with the finding and theories about dream-work presented by Sigmund Freud (1856-1939), where by he discussed dreams in terms of guardians of sleep continuity. In his view, dreams represent emotional surges resulting from the day's unresolved issues that emerge to the surface, where by their function is to contain and diffuse these emotional waves.
The current study casts light on the link between the 'dream-work' and the unconscious; explains the distinction that Freud drew between the 'manifest content' of a dream and 'latent dream thoughts'; discusses the differences among the main distorting processes; and, finally, evaluates the inter-disciplination and application of Freud's philosophy of the unconscious to better understand the consumer mind and personality in general, and the individual motives impacting on the purchase and consumption behaviour in particular.

Keywords: Freud, the Unconscious, Dream-Work, Consumer Purchase Behaviour

International Journal of Interdisciplinary Social Sciences, Volume 1, Issue 6, pp.21-26. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.741MB).

Marina Helou

Division of Linguistics & Psychology, Macquarie University, Australia

Marina Helou is a Bachelor of Arts – Psychology candidate at the Division of Linguistics and Psychology, Maquarie University. She also serves as a member of the counselling team at Drug Arms. Her task entails providing support and counselling to individuals with different types of orders and attending various rehabilitation programs. Marina's research interests include alcohol and drug rehabilitation research, Freud's theory of the unconscious and its impact on cognition, motivation and behaviour, self-control and behaviour modification research.

Dr Mammy Helou

Senior Lecturer in Marketing, School of Marketing and International Business College of Law and Business, University of Western, Australia


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