Elaboration Likelihood Model: The Cognitive Route to Advertising Effect

By Esha Patnaik.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

A review paper that looks at the use of the Elaboration Likelihood Model (ELM) to optimize the impact of advertising.

Keywords: Advertising, Psychology, Elaboration Likelihood Model, Classical Conditioning, Cognitive Response Model

International Journal of Interdisciplinary Social Sciences, Volume 1, Issue 1, pp.133-140. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.740MB).

Esha Patnaik

Masters in Psychology. Taught several courses in business communications, psychology and counselling. Editor of a magazine on psychology and counselling.

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