Elaboration Likelihood Model: The Cognitive Route to Advertising Effect
A review paper that looks at the use of the Elaboration Likelihood Model (ELM) to optimize the impact of advertising.
||Advertising, Psychology, Elaboration Likelihood Model, Classical Conditioning, Cognitive Response Model
International Journal of Interdisciplinary Social Sciences, Volume 1, Issue 1, pp.133-140.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 1.740MB).
Masters in Psychology. Taught several courses in business communications, psychology and counselling. Editor of a magazine on psychology and counselling.
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