The Application of the Communication Accommodation Theory to Virtual Communities: A Preliminary Research on the Online Identities

By Elena-Madalina Vatamanescu and Andra - Dina Pana.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

The unprecedented technological development in the communication field has brought about major changes in understanding ourselves and others. The former reference points have been reconfigured by the impact of the virtual space as a catalyst factor of interaction and communication. These things considered, our main interest is focused on the accommodation factors implied by the communication between the virtual communities’ members as they seek to emphasize or minimize the social differences between themselves and the others, starting with the online identitary level. The theoretical framework is provided by Howard Giles’ Communication Accommodation Theory which discusses the contexts of potentiating convergence between people through the adjusting of several relevant elements. In order to test this theoretical model in the virtual environment, the research will concentrate on the content analysis of the online identities assumed by the members of the Future of Europe sub-forum.

Keywords: Communication Accommodation Theory, Virtual Community, Online Identity

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 4, pp.279-290. Article: Print (Spiral Bound). Article: Electronic (PDF File; 628.229KB).

Dr. Elena-Madalina Vatamanescu

Associate Professor and PhD Candidate, Communication Studies, College of Communication and Public Relations, The National School of Political Sciences and Public Administration, Bucuresti, Bucuresti, Romania

Beneficiary of the project “Doctoral scholarships supporting research: Competitiveness, quality, and cooperation in the European Higher Education Area”, co-funded by the European Union through the European Social Fund, Sectorial Operational Programme Human Resources Development 2007-2013. My main interests are focused on the new media development, on the social impact of new media at a global scale. At this point, my work aims at understanding and conceptualizing new phenomena that stimulate the attention and the interest of researchers and practitioners in the communication field.

Andra - Dina Pana

PhD Candidate, Communication Studies, College of Communication and Public Relations, The National School of Political Sciences and Public Administration, Bucuresti, Bucuresti, Romania

Beneficiary of the project “Doctoral scholarships supporting research: Competitiveness, quality, and cooperation in the European Higher Education Area”, co-funded by the European Union through the European Social Fund, Sectorial Operational Programme Human Resources Development 2007-2013

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