Quantifying Culture: New Methods for Measuring Media Content as a Social Mapping Technique

By Kerric Harvey.

Published by The Social Sciences Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Building on the late Edward T. Hall’s work in proxemics,
which is the study of how people from different cultures
relate to physical time and space, this paper combines
material from cultural anthropology, communication theory,
media studies, evolutionary economics, and anthropology of
media to create a hybrid methodology for exploring how
cultural narratives and archetypal characters embedded in
entertainment media content are passed along to new
generations of cultural citizens, audience group members,
and potential customers. Experimental data collection
techniques are presented, and several real-world
applications of this new research model are described.

Keywords: Media Narratives, Cultural Analysis, Myth and Archetype, Hybrid Research Design, Culture, Media and Identity, Social Mapping, Media, Politics, World-view, New Economics, The Tipping Point, The Long Tail, Long Tail Marketing, Global Branding, Business Anthropology, Media Anthropology

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 4, pp.361-382. Article: Print (Spiral Bound). Article: Electronic (PDF File; 715.020KB).

Dr. Kerric Harvey

Associate Professor, School of Media and Public Affairs, The George Washington University, Washington, District of Columbia, USA

A tenured associate professor at George Washington University, Dr. Kerric Harvey is also a working playwright and screenwriter who explores intercultural conflict in a variety of historical times and places, and investigates how the media affect the development of political identity within diverse cultural landscapes.

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