Psycho-Social Version of the Active-Audience Approach to Gender Identity Research

By Greta Gober.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

This paper is part of a longer-term and in-depth research project on the social significance of experiences of gender among students from different cultural, historical and political backgrounds. The adopted research model, psycho-social approach to active-audience research, aims to investigate how a person’s sense of gender, which is an individual and yet a shared experience, creates meanings that determine how young people experience reality. Here I deal with the theoretical part of a larger project. The aim is upon discussing, firstly, the conceptual foundations of the psycho-social understanding of gender, secondly, the construction of gendered personal meaning, and, thirdly, the use of media content interpretations for the purpose of gender identity research.

Keywords: gender identity, psycho-social, active-audience

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 2, pp.305-316. Article: Print (Spiral Bound). Article: Electronic (PDF File; 660.080KB).

Greta Gober

Guest Researcher, PhD Student, Centre for Gender Research, Warsaw School of Social Sciences and Humanities, Poland; University of Oslo, Oslo, Norway

is a PhD student at the Department of Culture and Communication, Warsaw School of Social Sciences and Humanities in Poland and a Guest Researcher at the Centre for Gender Research, University of Oslo. As a graduate student in Gender Studies from the Polish Academy of Sciences in Warsaw, her interests focus mainly on gender identity and social categorizations, but for five years she also worked professionally in Polish National Television and now being a communication researcher is very concerned about media development and promoting diversity in media content. She sits on the board of Gender Centre Foundation. In August 2009 and in June 2010 she was awarded an individual grant from The Scholarship and Training Fund to conduct research on gender identity in Norway.


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