Exploring the Use of Qualitative Research Methodology in Conducting Research in Cross Cultural Management

By Andika Putra Pratama and Aries Feizal Firman.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Recent publications in cross cultural management and its related fields have shown significant interest in using or choosing qualitative research methodology. The nature of culture in today’s globalized world which is marked by the global mobilization of human capital has urged researchers to use this particular paradigm so as to discover the intangibly unknown constructs that seem to be contextually important. This is explored as an introductory section to the subsequent discussion about the relevance in using qualitative research methodology. Therefore, this paper serves as an exploratory theoretical paper that attempts to discuss the use of qualitative research methodology in conducting research within the realm of cross-cultural management. Case study, phenomenology and ethnography as well as grounded theory are discussed as the prevalent strategies commonly used when qualitative paradigm is chosen. Furthermore, we will present the strong points and drawbacks that could be useful in determining the research direction. Moreover, relevant data collection methods such as interview, focus group and documents collection will also be discussed.

Keywords: Cross Cultural Management, Data Collection, Qualitative Research Methodology

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 2, pp.331-342. Article: Print (Spiral Bound). Article: Electronic (PDF File; 1.128MB).

Andika Putra Pratama

Full-Time Tutor, People and Knowledge Management, School of Business and Management, Institut Teknologi Bandung, Bandung, West Java, Indonesia

Andika Putra Pratama is a full-time tutor at the School of Business and Management, Institut Teknologi Bandung (SBM-ITB). He earned a Master’s Degree in Science in Management from the SBM-ITB in April 2009 with profound interests in education, cross cultural management, intercultural communication and qualitative research inquiry. He was one of the two winners of Merit-based partial scholarships offered to enroll at the master’s program in 2007. He has actively participated in three summer schools abroad, the first two (in 2006 and 2007) were in Utrecht, the Netherlands and the last one was in Helsinki, titled, “Developing Intercultural Competence”. His first international article, titled “My Intercultural Glasses: Intercultural Communication from An Indonesian’s Perspective”, appeared in early 2009 on Dr. Anuradha Malshe’s book concentrating on communication. The courses he has ever tutored include “Introduction to Science in Management and Business,” “The Study of Human Societies,” “International Business and Trade,” and “Business Ethics.”

Aries Feizal Firman

Senior Faculty/Lecturer, Operations and Performance Management, School of Business and Management, Institut Teknologi Bandung, Bandung, West Java, Indonesia

Dr. Aries F. Firman is a senior faculty at the School of Business and Management, Institut Teknologi Bandung. His main research interest and expertise is qualitative research methodology. He earned an MBA Degree from the University of Lutton. He completed his DBA degree at Curtin Business School, Curtin University of Technology. He teaches various courses at masters-level programs and doctoral programs at the School of Business and Management, Institut Teknologi Bandung.

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