A Discourse Analysis of the “Be Confident in Thailand with Prime Minister Abhisit” Programme Scripts for their Meaning and Truth in Political Communication

By Kesinee Pratumsuwan.

Published by The Social Sciences Collection

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Article: Print $US10.00
Article: Electronic $US5.00

This paper reports a study made of a close examination of 24 scripts and their interpretation from the “Be Confident in Thailand with Prime Minister Abhisit” broadcasts to determine the apparent meaning and truth behind the speeches in the programmes. The findings indicate that the significance of these broadcasts are as a public relations exercise focusing on the Prime Ministers own character and the competency of his government, economic and international policies. The method of political communication used is to promise the people the truth, identify the long-term benefits they will receive supported by statistical facts with explanations. The political “truths” claimed are the government is working hard for the country. To construct the governments version of the “truth”, seven explanations were identified in this study to illustrate his points: 1) all countries in the world are confronting similar problems, 2) many countries are attempting to solve these problems through the same approach, 3) powerful countries have the same problems, 4) problems stem from external factors, 5) there is urgency in solving problems, 6) the natural rule of all things is a cause, and 7) it is important to carry out the national strategies.

Keywords: Prime Minister Abhisit, Meaning, Truth

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 2, pp.163-172. Article: Print (Spiral Bound). Article: Electronic (PDF File; 656.082KB).

Kesinee Pratumsuwan

Vice President, Department of Communication Arts, Faculty of Management Science, Nakhon Pathom Rajabhat University, Nakhon Pathom, Thailand

I received the Ph.D. Degree in the Programme of Integrated Science from Thammasat University. My Ph.D. thesis work titled “Economic Crisis in the Age of Globalisation and Its Impact on Thai Writers’ World Views: A Social and Political Reflection from Thai Short Stories 1997-2001” was awarded second prize for new Ph.D. thesis in the field of Philosophy by the National Research Council of Thailand in 2006. It was supervised by Prof. Sombat Chantornvong and Prof. Duncan McCargo. My main research interests include novel,short story, communication and social movement. Prior to working at NPRU, I worked as a volunteer for Thai-Non Government Organization. And also, I was a columnist in a health magazine. Although I am now a lecturer, I keep writing and get them printed in various newspapers. Ph.D. (Integrated Science), Assistant Professor, Communication Arts Programme, Faculty of Management Science, Nakhon Pathom Rajabhat University.


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