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A Discourse Analysis of the “Be Confident in Thailand with Prime Minister Abhisit” Programme Scripts for their Meaning and Truth in Political Communication

By Kesinee Pratumsuwan.

Published by The International Journal of Interdisciplinary Social Sciences

This paper reports a study made of a close examination of 24 scripts and their interpretation from the “Be Confident in Thailand with Prime Minister Abhisit” broadcasts to determine the apparent meaning and truth behind the speeches in the programmes. The findings indicate that the significance of these broadcasts are as a public relations exercise focusing on the Prime Ministers own character and the competency of his government, economic and international policies. The method of political communication used is to promise the people the truth, identify the long-term benefits they will receive supported by statistical facts with explanations. The political “truths” claimed are the government is working hard for the country. To construct the governments version of the “truth”, seven explanations were identified in this study to illustrate his points: 1) all countries in the world are confronting similar problems, 2) many countries are attempting to solve these problems through the same approach, 3) powerful countries have the same problems, 4) problems stem from external factors, 5) there is urgency in solving problems, 6) the natural rule of all things is a cause, and 7) it is important to carry out the national strategies.

International Journal of Interdisciplinary Social Sciences, Volume 5, Issue 2, pp.163-172. Article: Print (Spiral Bound). Article: Electronic (PDF File; 656.082KB).

Kesinee Pratumsuwan

Vice President, Department of Communication Arts, Faculty of Management Science, Nakhon Pathom Rajabhat University, Nakhon Pathom, Thailand