Visual Persuasion as an Interdisciplinary Social Science

By James Donald Ragsdale and Frances E. Brandau.

Published by The International Journal of Interdisciplinary Studies in Communication

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Article: Print $US10.00
Article: Electronic $US5.00

This paper introduces the comparatively recent communication field of visual persuasion and analyzes the various disciplines necessary for the pursuit of research in it. Visual persuasion is described as an area of visual communication along with numerous examples of published research in this area. Among the various disciplines considered are rhetoric, semiotics, elements of visual design, art, art history, and architecture.

Keywords: Visual Persuasion, Semiotics, Architecture

The International Journal of Interdisciplinary Studies in Communication, Volume 8, Issue 3, November 2014, pp.1-7. Article: Print (Spiral Bound). Article: Electronic (PDF File; 304.892KB).

Dr. James Donald Ragsdale

Professor and Chair, Department of Communication Studies, Sam Houston State University, Huntsville, Texas, USA

Dr. Frances E. Brandau

Professor, Department of Communication Studies, Sam Houston State University, Huntsville, Texas, USA