Measuring Counterargument: A Review and Critique of the Most Popular Techniques

By Bobi Ivanov, Kimberly A. Parker and Lindsay L. Dillingham.

Published by The International Journal of Interdisciplinary Studies in Communication

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The manuscript offers a review and critique of the most popular techniques (the thought listing process; the recognition check-off procedure; the closed-ended question measures; and the mechanical testing measures) currently used to assess the concept of counterarguing in the cross-disciplinary literature of the social sciences. The advantages and drawbacks of each technique are summarized. Subsequently, recent empirical findings comparing the differential effectiveness of some of the above techniques in different domains are reviewed and discussed. Furthermore, empirical evidence is examined pertaining to the effectiveness and importance of using multi-technique strategies when attempting to capture the concept of counterarguing. Finally, implications are drawn and recommendations are proposed for how to more effectively measure the concept of counterarguing.

Keywords: Counterargument, Process Assessment, Thought Listing, Check-off Recognition, Closed Ended Question Measures, Mechanical Testing Measures

The International Journal of Interdisciplinary Studies in Communication, Volume 7, Issue 3, pp.59-74. Article: Print (Spiral Bound). Article: Electronic (PDF File; 350.574KB).

Bobi Ivanov

Associate Professor, School of Journalism and Telecommunications, University of Kentucky, Lexington, Kentucky, USA

Bobi Ivanov’s research interests concern the influence of mass media communication, message processing and resistance to influence, particularly the uses of inoculation. His scholarship has appeared in books, book chapters, and journal publications such as Communication Monographs, Communication Research, Journal of Communication, Communication Reports, The International Journal of the Image, Health Communication, Central Business Review, Communication Research Reports, Human Communication Research, Communication Yearbook, and The International Journal of the Arts in Society. One of his co-authored articles in Communication Monographs won the National Communication Association Communication and Social Cognition Division’s Distinguished Article Award.

Kimberly A. Parker

Associate Professor, Department of Communication, Bellarmine University, Louisville, Kentucky, USA

Kimberly Parker’s research interest concern message processing, resistance to influence, and adolescent romantic and sexual communication. Parker has co-authored journal articles appearing in Human Communication Research, Communication Research, Health Communication, Communication Monographs, Communication Research Reports, Journal of Public Relations Research, Journal of Communication, Communication Quarterly, Communication Studies and Central Business Review. Parker has also co-authored two books.

Lindsay L. Dillingham

University of Kentucky, Lexington, Kentucky, USA

Lindsay L. Dillingham is a doctoral student at the University of Kentucky. Her research interests center on the influence of mass media communication during financial crises, with a focus on resistance to influence, and more specifically the use of inoculation to mitigate crisis effects.