Outcomes of a Knowledge Translation Strategy

By Brad Astbury and Bradley Shrimpton.

Published by The International Journal of Interdisciplinary Studies in Communication

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In this paper we describe how an Australian health promotion agency combined short information sheets and ‘micro-movies’ to encourage the uptake of evidence associated with a food security initiative. Although commended by intended users for being innovative, a follow up study of the dissemination approach produced few tangible examples of learnings being translated into action. The paper provides an overview of the general rationale underlying the mixed-media research dissemination strategy and identifies barriers that resulted in low engagement with the information resources. Furthermore, we offer some general lessons for program planners and researchers who are interested in applying novel reporting methods to encourage evidence uptake.

Keywords: Knowledge Translation, Evidence Uptake, Research Dissemination

The International Journal of Interdisciplinary Studies in Communication, Volume 7, Issue 2, pp.59-71. Article: Print (Spiral Bound). Article: Electronic (PDF File; 716.139KB).

Brad Astbury

Research Fellow, Centre for Program Evaluation, The University of Melbourne, Melbourne, Victoria, Australia

Brad Astbury is a Research Fellow in the Centre for Program Evaluation, Melbourne Graduate School of Education at the University of Melbourne where he lectures within the Masters of Evaluation course. Brad has conducted applied social research in a number of areas, including corrections, education, health promotion, and various family and community service interventions. Many of these projects have been informed by a realist, theory-driven approach, and included the application of mixed methods. His current work includes a two-year evaluation of positive behaviour support interventions in schools, a review of school drug education programs, research on interdisciplinary practice among scientists, and a study examining the use of innovative technologies to enhance dissemination and up-take of research evidence.

Bradley Shrimpton

Lecturer, Melbourne Graduate School of Education, The University of Melbourne, Melbourne, Victoria, Australia

Bradley Shrimpton is a Lecturer with the Centre for Program Evaluation, the University of Melbourne. Bradley has worked on a wide range of research and evaluation projects including: the evaluation of public sector mental health programs; federally funded research examining social values in health economics; the evaluation of adult and youth focused educational multimedia and websites; and the development of strategies for supporting the education of young people with Tourette Syndrome. His current lecturing duties for the University of Melbourne include postgraduate courses in qualitative research methods and program evaluation. Bradley has received two national awards for his evaluation work-the 2005 Australasian Evaluation Society ‘Community Development Award’, and 2007 Australasian Evaluation Society ‘Emerging New Talent Award’. His recent publications have appeared in the Evaluation Journal of Australasia, Australian and New Zealand Health Policy and Journal of Health Care Analysis.