In this study, the key factors influencing green buyers in Turkish households are examined in light of the theory of environmentally significant behavior. It focuses particularly on the households in the largest city in Turkey: Istanbul. The city holds 18% of Turkey's population and 14% of its households, which are, to some extent, significant indicators of its representation in the country. The related literature suggests two approaches to measuring environmentally significant behavior: “intent-oriented measures,” which are mostly based on self-reported pro-environmental behavior, and “impact-oriented measures,” which study the direct or indirect energy-saving actions of the consumers. Although there are certain drawbacks for the intent-oriented measures, they are worth examining due to their use of non-behavioral data of possession or of some household goods and services, which are assumed effective for certain environmental problems. This gives policy-makers a chance to determine and implement appropriate policies for environmental problems in the micro scale. This study concentrates on the main drivers of “green buyers” in Istanbul, Turkey. In the study, quantitative research technique will be used and different scales will be employed while collecting the data. Statistical analyses, including factor analysis, are to be applied to obtain subsets of variables.
|Keywords:||Environmental Statistics, Factor Analysis, Green Buyers, Green Buyers Purchasing Process, Pro-environmental Attitude and Behavior Evaluation Criteria, Sampling Techniques for Green Buyer Analysis|
Assistant Professor Doctor, Faculty of Economics, Istanbul University, Istanbul, Turkey
Research Assistant Doctor, Faculty of Economics, Istanbul University, Istanbul, Turkey