Central Thailand’s Thai-Raman Earth-ware: The Production and Cultural Art Management for the Creative Economy

By Kann Young-Noi, Wisanee Siltragool and Anchalee Jantapo.

Published by The International Journal of Interdisciplinary Cultural Studies

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Article: Print $US10.00
Article: Electronic $US5.00

Thai-Raman local earth-ware in central Thailand is accepted as an important cultural fund for Thai economic and social development. This research aimed to study the Thai-Raman indigenous local earth-ware in central Thailand and develop local earth-ware production and cultural art management for the creative economy. Data were collected by means of interview, observation, focus group discussion, and workshop. The research results revealed that the Thai-Raman indigenous local earth-ware in central Thailand was the accumulation of inherited indigenous knowledge and competency in earth-ware modeling, carving, and burning. The indigenous earth-ware is a soft yellow color. Four procedures in the creation of this handicraft are clay preparation, molding, carving and decorating, and burning. The problems and needs of the Thai-Raman indigenous local earth-ware production and management are in production, marketing, and management. To develop local earth-ware production and cultural art management for the creative economy, focus should be on development of creative Thai identity with added cultural value. There are nine steps in the suggested development procedure: marketing study, productive competency study, selecting targeted products, producing and marketing planning, making creative design and production, quality and value monitoring and pricing, performing market and sales, evaluating and learning, and improving. By these production and management guidelines, Thai-Raman local earth-ware in Central Thailand will be a well-known and important social and cultural fund and take a real role in Thai economic and social development.

Keywords: Creative Economy, Development, Handicrafts, Thai-Raman, Earth-ware

The International Journal of Interdisciplinary Cultural Studies, Volume 11, Issue 4, December 2016, pp.1-8. Article: Print (Spiral Bound). Article: Electronic (PDF File; 831.476KB).

Kann Young-Noi

PhD Candidate, Faculty of Cultural Science, Mahasarakham University, Mahasarakham, Thailand

Dr. Wisanee Siltragool

Lecturer, Faculty of Cultural Science, Mahasarakham University, Mahasarakham, Thailand

Dr. Anchalee Jantapo

Lecturer, Faculty of Cultural Science, Mahasarakham University, Mahasarakham, Thailand