Society expects that as well as providing services, banks should behave as good citizens, just like anyone else. The fieldwork to understand society-focused investments was conducted using a survey completed by 57 Spanish credit institutions. The purpose of this research is to identify society-focused investments. Concurrently, we recognize that there are different strategies in terms of ways of investing in society. So on the one hand, we find sponsored societies, and on the other, entities that make real investments in society. Moreover, the larger the investments of entities in environmental projects, the more they see themselves as more concerned about issues of social responsibility.
|Keywords:||Social Responsibility, Society, Investments, Strategies, Sponsor|
Associate Professor, Applied Economics, Valencia University, Valencia, Spain